Hakuna Matata Vitamin Bottle

About Us

Hakuna Matata Children’s Fruit and Veggie Chewable Multivitamins were developed after Dr. Tim Maggs, a chiropractor in Schenectady, NY, struggled to find a brand of children’s vitamins to recommend to his patients. Dr. Maggs held numerous conversations with his patients that had children, other chiropractors, and did a great deal of research on the ingredients in nationally recognized brands. He learned that people wanted two things for their children’s vitamins: natural ingredients and a good taste.

After a long search Dr. Maggs and his two partners contracted with Garden State Nutritionals in West Caldwell, NJ, to develop a vitamin formula that was superior to what was on the market. The result was Hakuna Matata Vitamins. What makes this vitamin different is its inclusion of whole foods, fruits and vegetables along with the daily-recommended amount of vitamins and minerals. The vitamins contain all natural ingredients and are free from many common allergens including gluten. The best part is that we know from taste tests that kids love them.

The unusual name, Hakuna Matata, came from a Kenyan running team that Dr. Maggs brought to Schenectady in the 1990’s to compete in marathons. He would hear them repeatedly say, “Hakuna Matata.” They told him it meant “No Worries.” That is how parents should feel when they give their children Hakuna Matata Vitamins, "No Worries."

For years, Hakuna Matata Vitamins were only available at chiropractors’ offices. The partners in Hakuna Matata Vitamins decided that they should be made available to a much broader market. They started Healthy Pride Supplements to handle all sales and distribution. Hakuna Matata Vitamins are now available at grocery stores, locally owned pharmacies, Amazon.com and this web site. 

View the results of an independent survey of 101 children’s vitamins. Hakuna Matata outranked the nationally known brands by a considerable amount!